How Media Has Promoted Music Artists in Nigeria
In recent years, Nigeria has become a global powerhouse in music, with names like Burna Boy, Wizkid, Tems, and Davido dominating international stages. But behind the meteoric rise of these artists lies one key driver—the media.
- Social Media: The Game Changer
Social media platforms like Instagram, Twitter, TikTok, and YouTube have given Nigerian artists direct access to fans, both locally and globally. A hit song can go viral overnight, powered by challenges, trends, and reposts. For example, CKay’s Love Nwantiti spread worldwide through TikTok, making him a global star without traditional promotion. - Music Streaming Platforms
Spotify, Apple Music, Boomplay, and Audiomack have opened the doors for Nigerian artists to earn revenue and gain global exposure. These platforms also help fans discover new talents, giving upcoming musicians a fair chance to grow. - Television and Radio Support
TV channels like Soundcity and MTV Base, and countless radio stations across Nigeria, play a major role in pushing music to the public. Premiering a video on these channels still holds weight and helps artists remain visible and relevant.
How Media Has Promoted Music Artists in Nigeria
In recent years, Nigeria has become a global powerhouse in music, with names like Burna Boy, Wizkid, Tems, and Davido dominating international stages. But behind the meteoric rise of these artists lies one key driver—the media.
- Social Media: The Game Changer
Social media platforms like Instagram, Twitter, TikTok, and YouTube have given Nigerian artists direct access to fans, both locally and globally. A hit song can go viral overnight, powered by challenges, trends, and reposts. For example, CKay’s Love Nwantiti spread worldwide through TikTok, making him a global star without traditional promotion. - Music Streaming Platforms
Spotify, Apple Music, Boomplay, and Audiomack have opened the doors for Nigerian artists to earn revenue and gain global exposure. These platforms also help fans discover new talents, giving upcoming musicians a fair chance to grow. - Television and Radio Support
TV channels like Soundcity and MTV Base, and countless radio stations across Nigeria, play a major role in pushing music to the public. Premiering a video on these channels still holds weight and helps artists remain visible and relevant.